Destination branding
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Destination branding creating the unique destination proposition by

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Published by Elsevier Butterworth-Heinemann in Oxford [England], Burlington, MA .
Written in English

Subjects:

  • Tourism.

Book details:

Edition Notes

Includes bibliographical references and index.

Statement[edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride.
ContributionsMorgan, Nigel., Pritchard, Annette., Pride, Roger.
Classifications
LC ClassificationsG155.A1 D4778 2004, G155.A1 D4778 2004
The Physical Object
Paginationxx, 314 p. :
Number of Pages314
ID Numbers
Open LibraryOL16118220M
ISBN 100750659696

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  Destination Branding: Creating the Unique Destination Proposition. By focusing on a range of global case studies, this title demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time/5(9).   By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every Edition: 2nd Edition. DOI link for Destination Branding. Destination Branding book. Destination Branding. DOI link for Destination Branding. Destination Branding book. By Nigel Morgan, Annette Pritchard, Roger Pride. Edition 2nd Edition. First Published eBook Published 7 June Pub. location London. Cited by: 8. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to 5/5(1).

Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Chapter 2 Branding Places and Tourist Destinations: A Conceptualisation and Review Chung-Shing Chan and Lawal M. Marafa 15 Chapter 3 A Stakeholder Approach for Destination Management Organisations Jeremy Fairley 43 Chapter 4 The Destination Branding through Multisensory Experiences: Case Studies from Sweden Clarinda Rodrigues 61Author: Mark Anthony Camilleri. The study of destination marketing is essential for anyone who is cur-rently working in, or contemplating, a managerial or entrepreneurial career in tourism, travel or hospitality. The success of individual busi-nesses is often as reliant on the competitiveness of the destination in which they are located, just as the success of any destination isFile Size: 1MB. Select Chapter 22 - Destination branding and the urban Lexicon: London, New York, and Barcelona Book chapter Full text access Chapter 22 - Destination branding and the urban Lexicon: London, New York, and Barcelona.

Destination Branding for Small Cities takes readers on a fascinating journey and shows how to orchestrate a successful brand for tourism and economic development. This must-read primer demystifies branding, shows how to uncover a Destination Promise, and provides real Branding is one of todays hottest and most misunderstood destination management and marketing concepts/5.   Destination Branding is one of the activities relating to Destination Marketing, which is aimed at promoting a tourist destination through the building of a linked brand. The purpose is to give value to  the destination, so that tourists or travelers are able to recognize and share the brand identity.4/5(4).   Destination branding is about identifying the destination’s strongest and most competitively appealing assets in the eyes of its prospective visitors, building a story from these that makes the destination stand out above its competitors, and running this narrative consistently through all marketing communications. destination branding context. This implies that the research which combines the marketin g literature (focusing mostly on the brand concept) with the tour ism literature (focusing primaril y on a Author: Maja Konecnik Ruzzier.